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Posts Tagged ‘Made in America’

How Are You Promoting Your Made in America Advantages?

June 9th, 2014 No comments

Made in America: Are You Explaining the Benefits to Your Clients and Prospects

the benefits of made in AmericaAustin, Texas: Many of us that sell Made in America products assume that everyone will appreciate it and understand its benefits.

Unfortunately, it does not work out that way.

I know first-hand how I must constantly educate my clients as to the virtues of our Made in Americas promotional products at BuyUSPromos.com…as I compete with less expensive imports that they find online at competitors’ websites.

We have all heard this line:  ” We’d love to buy your Made in America product, but we are importing something very similar at half the price!” – -0r a story very similar to that one.

Maybe that person does not understand the higher quality of the item.

Or the fact that your turnaround time is days rather than 3-4 months on the water.

Or that you can custom make to fit their individual needs.

Or that your product has passed important quality and/or safety certifications that an imported product cannot certify.

Or that you are hiring American workers that demand a fair pay–and you are happy to keep them employed.

Or that your company hires veterans.

Or that you are a Union shop.

Don’t assume that your clients and prospects know the benefits of Made in America.

Consistently explain why your products are the best fit for them– not necessarily the cheapest fit.

Help them understand how your American -produced products can save them time and money in the long run.

Explain.

Demonstrate.

Educate.

Don’t assume they know or can figure it out for themselves.

Help them understand why your products may cost a little bit more money – but are worth it.

An educated customer will be your best customer.

And thank you for supporting American jobs.

Tweet

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Robert Piller, President of BuyUSPromos.com,  a leader in American-made promotional products, which includes one of the largest selections of reusable and tote bags, sports and water bottles, pens and pencils, awards, desk accessories and trade show giveaways – all made in the USA.

His company’s website, BuyUSPromos.com features over 250,000 American-made promotional items in all price ranges, for any business or organization interested in keeping Americans working and supporting American factories and American jobs. The site’s handy search tool helps you easily find imprinted promotional items in your price range and time frame.

Robert Piller has over 31 years of experience in running and implementing marketing campaigns.  You can also reach him by email (robert (at) buyuspromos.com) or comment on his blog postings at blog.buyuspromos.com or below at his Twitter link.

Follow @BuyUSA1

How Many More Factory Fires and Deaths Will It Take Before People Insist on Buying American Made Products?

November 29th, 2012 No comments
Buy American Made Products This Holiday Season

Buy American Made Products This Holiday Season

Buying American Made Products Saves Lives..To Say Nothing of American Jobs

Austin, Texas: Factory workers are dying around the world at an alarming rate ..in a rush to eke out every inch of profit.

The other day there was a fire in a Bangladesh factory that killed 117 workers.  This factory was alleged to be making products for Sears, Disney and Wal-Mart, according to USA Today.

Whether it was arson or not, an article from CNN says that “The state-run news agency Bangladesh Sangbad Sangstha recently reported that some 6,000 people die every year in fires in Bangladesh.”

Workers at Foxconn making Apple products have a high incidence of suicide among its workforce due to long hours, tedious work and poor work/lifestyle ratios.

How many more deaths of innocent factory workers will it take before American consumers are willing to pay a little bit more for products that are actually made in America?

We should look to these deaths and finally decide that we are better than this.

Are you willing to pay a little bit more for your Christmas gifts knowing that your items were Made in America?

By Americans?

For Americans?

I hope so.

American-made goods are produced to a higher standard.

Most of the issues about lead turning up in glassware and other products have all been made overseas.

Most of the reports about toxic chemicals added to consumable products are also made overseas–where regulations are not very stringent at all.

Politics aside, it is regulations and fair work hours and pay that have built the American middle class.

We need to support those workers — to ensure a higher standard of living for all Americans.

There is a huge multiplier effect that comes from one American worker spending their money on other goods and services, which lead to greater production, higher sales taxes paid to states, more income tax paid to state and federal coffers – and the cycle keeps continuing … as long as we continue to buy American.

Buy American made products this Holiday season.

Remember, the job you save may be your own.

————————————————— Robert Piller, President of BuyUSPromos.com, has over 28 years of experience in running and implementing marketing campaigns and is a leader in promoting and distributing American-made promotional products, which includes one of the largest selections of reusable and tote bags, sports and water bottles, pens and pencils, awards, desk accessories and trade show giveaways – all made in the USA. His company’s website, BuyUSPromos.com features over 25,000 American-made promotional items in all price ranges, for any business or organization interested in keeping Americans working and supporting American factories and American jobs. The site’s handy search tool helps you easily find imprinted promotional items in your price range and time frame. You can also reach him by email (robert (at) buyuspromos.com) or comment on his blog postings at blog.buyuspromos.com or below at his Twitter link.