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Posts Tagged ‘buying American’

How Are You Selling Your Buy American Benefits to Your Customers?

October 15th, 2013 No comments

Are You Selling the Benefits and Appeal of Buy American to Your Customers…and to Their Customers?

American madeAustin, Texas:  We all want our clients to Buy American from our factories and plants and other facilities.

But how are you marketing that message?

How you communicate “Buy American” makes all the difference in your community – and to your customers and to their customers. How active will you be in getting that message across clearly to  the public?

Are you counting on your customers to clearly understand the logistics benefits of a local or nearby vendor? Don’t count on it.

Do you think your customers think logically and understand the benefits to the community for buying American? Don’t count on it.

Are you giving speeches to your local Chambers of Commerce and other organizations on the benefits of Made in the USA manufacturing — or are you expecting your customers to “just get it”?  They won’t

Are you teaming up with other factories and producers in town to get the message across in a unified front and voice?  Why not?

Is your social media working around the clock to describe the benefits of Buying American – and sharing case studies, interviews with employees and their families, and other feel-good stories? Why not?

It is up to every American factory, American plant and American foundry, union, etc -to keep extolling the benefits of American made goods.

Don’t expect the public to be thinking about your business.

It is your job to share, to educate and to make aware of the benefits of Buying American.

What do you plan to do about it?

Remember, the American job you save may be your own.

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Robert Piller, President of BuyUSPromos.com, has over 28 years of experience in running and implementing marketing campaigns and is a leader in promoting and distributing American-made promotional products, which includes one of the largest selections of reusable and tote bags, sports and water bottles, pens and pencils, awards, desk accessories and trade show giveaways – all made in the USA. His company’s website, BuyUSPromos.com features over 25,000 American-made promotional items in all price ranges, for any business or organization interested in keeping Americans working and supporting American factories and American jobs. The site’s handy search tool helps you easily find imprinted promotional items in your price range and time frame. You can also reach him by email (robert (at) buyuspromos.com) or comment on his blog postings at blog.buyuspromos.com or below at his Twitter link.

How Many More Factory Fires and Deaths Will It Take Before People Insist on Buying American Made Products?

November 29th, 2012 No comments
Buy American Made Products This Holiday Season

Buy American Made Products This Holiday Season

Buying American Made Products Saves Lives..To Say Nothing of American Jobs

Austin, Texas: Factory workers are dying around the world at an alarming rate ..in a rush to eke out every inch of profit.

The other day there was a fire in a Bangladesh factory that killed 117 workers.  This factory was alleged to be making products for Sears, Disney and Wal-Mart, according to USA Today.

Whether it was arson or not, an article from CNN says that “The state-run news agency Bangladesh Sangbad Sangstha recently reported that some 6,000 people die every year in fires in Bangladesh.”

Workers at Foxconn making Apple products have a high incidence of suicide among its workforce due to long hours, tedious work and poor work/lifestyle ratios.

How many more deaths of innocent factory workers will it take before American consumers are willing to pay a little bit more for products that are actually made in America?

We should look to these deaths and finally decide that we are better than this.

Are you willing to pay a little bit more for your Christmas gifts knowing that your items were Made in America?

By Americans?

For Americans?

I hope so.

American-made goods are produced to a higher standard.

Most of the issues about lead turning up in glassware and other products have all been made overseas.

Most of the reports about toxic chemicals added to consumable products are also made overseas–where regulations are not very stringent at all.

Politics aside, it is regulations and fair work hours and pay that have built the American middle class.

We need to support those workers — to ensure a higher standard of living for all Americans.

There is a huge multiplier effect that comes from one American worker spending their money on other goods and services, which lead to greater production, higher sales taxes paid to states, more income tax paid to state and federal coffers – and the cycle keeps continuing … as long as we continue to buy American.

Buy American made products this Holiday season.

Remember, the job you save may be your own.

————————————————— Robert Piller, President of BuyUSPromos.com, has over 28 years of experience in running and implementing marketing campaigns and is a leader in promoting and distributing American-made promotional products, which includes one of the largest selections of reusable and tote bags, sports and water bottles, pens and pencils, awards, desk accessories and trade show giveaways – all made in the USA. His company’s website, BuyUSPromos.com features over 25,000 American-made promotional items in all price ranges, for any business or organization interested in keeping Americans working and supporting American factories and American jobs. The site’s handy search tool helps you easily find imprinted promotional items in your price range and time frame. You can also reach him by email (robert (at) buyuspromos.com) or comment on his blog postings at blog.buyuspromos.com or below at his Twitter link.