Posts Tagged ‘benefits of buying American’

How Are You Selling Your Buy American Benefits to Your Customers?

October 15th, 2013 No comments

Are You Selling the Benefits and Appeal of Buy American to Your Customers…and to Their Customers?

American madeAustin, Texas:  We all want our clients to Buy American from our factories and plants and other facilities.

But how are you marketing that message?

How you communicate “Buy American” makes all the difference in your community – and to your customers and to their customers. How active will you be in getting that message across clearly to  the public?

Are you counting on your customers to clearly understand the logistics benefits of a local or nearby vendor? Don’t count on it.

Do you think your customers think logically and understand the benefits to the community for buying American? Don’t count on it.

Are you giving speeches to your local Chambers of Commerce and other organizations on the benefits of Made in the USA manufacturing — or are you expecting your customers to “just get it”?  They won’t

Are you teaming up with other factories and producers in town to get the message across in a unified front and voice?  Why not?

Is your social media working around the clock to describe the benefits of Buying American – and sharing case studies, interviews with employees and their families, and other feel-good stories? Why not?

It is up to every American factory, American plant and American foundry, union, etc -to keep extolling the benefits of American made goods.

Don’t expect the public to be thinking about your business.

It is your job to share, to educate and to make aware of the benefits of Buying American.

What do you plan to do about it?

Remember, the American job you save may be your own.


Robert Piller, President of, has over 28 years of experience in running and implementing marketing campaigns and is a leader in promoting and distributing American-made promotional products, which includes one of the largest selections of reusable and tote bags, sports and water bottles, pens and pencils, awards, desk accessories and trade show giveaways – all made in the USA. His company’s website, features over 25,000 American-made promotional items in all price ranges, for any business or organization interested in keeping Americans working and supporting American factories and American jobs. The site’s handy search tool helps you easily find imprinted promotional items in your price range and time frame. You can also reach him by email (robert (at) or comment on his blog postings at or below at his Twitter link.