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Posts Tagged ‘American made products’

How Are You Promoting Your Made in America Advantages?

June 9th, 2014 No comments

Made in America: Are You Explaining the Benefits to Your Clients and Prospects

the benefits of made in AmericaAustin, Texas: Many of us that sell Made in America products assume that everyone will appreciate it and understand its benefits.

Unfortunately, it does not work out that way.

I know first-hand how I must constantly educate my clients as to the virtues of our Made in Americas promotional products at BuyUSPromos.com…as I compete with less expensive imports that they find online at competitors’ websites.

We have all heard this line:  ” We’d love to buy your Made in America product, but we are importing something very similar at half the price!” – -0r a story very similar to that one.

Maybe that person does not understand the higher quality of the item.

Or the fact that your turnaround time is days rather than 3-4 months on the water.

Or that you can custom make to fit their individual needs.

Or that your product has passed important quality and/or safety certifications that an imported product cannot certify.

Or that you are hiring American workers that demand a fair pay–and you are happy to keep them employed.

Or that your company hires veterans.

Or that you are a Union shop.

Don’t assume that your clients and prospects know the benefits of Made in America.

Consistently explain why your products are the best fit for them– not necessarily the cheapest fit.

Help them understand how your American -produced products can save them time and money in the long run.

Explain.

Demonstrate.

Educate.

Don’t assume they know or can figure it out for themselves.

Help them understand why your products may cost a little bit more money – but are worth it.

An educated customer will be your best customer.

And thank you for supporting American jobs.

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Robert Piller, President of BuyUSPromos.com,  a leader in American-made promotional products, which includes one of the largest selections of reusable and tote bags, sports and water bottles, pens and pencils, awards, desk accessories and trade show giveaways – all made in the USA.

His company’s website, BuyUSPromos.com features over 250,000 American-made promotional items in all price ranges, for any business or organization interested in keeping Americans working and supporting American factories and American jobs. The site’s handy search tool helps you easily find imprinted promotional items in your price range and time frame.

Robert Piller has over 31 years of experience in running and implementing marketing campaigns.  You can also reach him by email (robert (at) buyuspromos.com) or comment on his blog postings at blog.buyuspromos.com or below at his Twitter link.

Follow @BuyUSA1

Are You Exclusively Looking to Buy American-Made Products?

September 17th, 2013 No comments

How Consistent Are You in Buying American-Made Products?

Are you consistently buying American Made Products?Austin, Texas: I had dinner the other night with an executive of a large American factory — and he picked me up in his black 2012Mercedes-Benz Cabriolet E350 RWD.

Beautiful car. Wrong message.

How can this person expect his customers to support American jobs when he is buying a car that is not Made in America!??!

Are you being consistent in your purchases – and continuously seeking for an American-made alternative?

If not, why not?

If you are promoting an “American-Made culture” then you need to live it.

Breathe it.

Immerse yourself in it.

You car should be American-Made.

Your watch, your clothing, etc. should be American-made.

Re-train yourself (and your employees and family) to look for American-made products first and foremost.

Change your buying patterns and behaviors.

If you sell American-made products–you need to be buying American-made products.

Not from time to time.

But all the time.

Remember, the American job you save may be your own.

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Robert Piller, President of BuyUSPromos.com, has over 28 years of experience in running and implementing marketing campaigns and is a leader in promoting and distributing American-made promotional products, which includes one of the largest selections of reusable and tote bags, sports and water bottles, pens and pencils, awards, desk accessories and trade show giveaways – all made in the USA. His company’s website, BuyUSPromos.com features over 25,000 American-made promotional items in all price ranges, for any business or organization interested in keeping Americans working and supporting American factories and American jobs. The site’s handy search tool helps you easily find imprinted promotional items in your price range and time frame. You can also reach him by email (robert (at) buyuspromos.com) or comment on his blog postings at blog.buyuspromos.com or below at his Twitter link.

Is the Buy US Movement reaching a Tipping Point After The US Olympic Team Uniform Fiasco?

July 13th, 2012 No comments
Should Americans be angry that the US Olympic uniforms were made in China?

American Proud? US Olympic Uniforms Not American Made. Hypocritical or Good Business Decision?

Austin, Texas: There has been a lot of press recently on the fact that the US Olympic team’s uniforms were Made in China and not domestically. The debate centers around whether that is an affront to the American people or a shining example of American capitalism.

Doesn’t patriotism mean anything any longer?

Is it legal to outsource American flags, US Olympic team uniforms and US Military equipment and uniforms? Sure.

Does it seem right that many of these goods are made overseas?  Probably not.

As I have mentioned in previous blog posts, I am not advocating government mandates to force companies to Buy USA.  That is short-sighted and leads to protectionism, trade wars and tariffs.

I am suggesting that people do what is right–even if it costs them a little bit more.

Ralph Lauren, designer of the Olympic uniforms, is surely not going to be selling their product line at WalMart, so the pennies they saved by outsourcing were not crucial. I am sure they will be adding a significant markup regardless of the savings.

How about positive goodwill they might have earned for going with American factories instead of the negative backlash they are getting on TV?

Why has this news resonated so much with the American people?

Have we reached a Tipping Point, as Malcolm Gladwell alluded to?

Can this be the final straw, where Americans say, “Enough is Enough”?

Can this be our Alamo–our rallying cry?

I hope so!

Americans, take a few moments to look at teh country of origin befor ebuying your next product. Then see if there is a comparable US-made product that can be substituted.

You will be surprised that American products are very comparable in many areas.  Maybe not in electronics, but in most other areas, there are American-made products that cost about the same.

That’s right.  “About the same”.

And isn’t the fact that we are supporting American jobs on workers who will now have money to buy products and services that your company makes worth something?

Isn’t there value to buying American products so that these workers now can pay more in taxes-which will hep improve the nation’s infrastructure, pay for roads and schools, pay down our national debt and support our military?

Let’s speak with our wallets and our purses  and spend money supporting American workers.

Let’s keep Americans working so we can all strive for the American dream.

Buy American — because it really does matter.

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Robert Piller, President of BuyUSPromos.com, has over 28 years of experience in running and implementing marketing campaigns and is a leader in promoting and distributing American-made promotional products, which includes one of the largest selections of reusable and tote bags, sports and water bottles, pens and pencils, awards, desk accessories and trade show giveaways – all made in the USA. His company’s website, BuyUSPromos.com features over 25,000 American-made promotional items in all price ranges, for any business or organization interested in keeping Americans working and supporting American factories and American jobs. The site’s handy search tool helps you easily find imprinted promotional items in your price range and time frame. You can also reach him by email (robert (at) buyuspromos.com) or comment on his blog postings at blog.buyuspromos.com or below at his Twitter link.